Why Have a Second Website if You Have a Fine Art America Website
Are you making money on Fine art America? Or on RedBubble or Society6? Lots of sites offering convenient print on demand sales and all of them have tons of artists trying to make some money doing what they love. Many people think it's not possible to sell art on websites like these because in that location'southward too much competition. The market is saturated and in that location isn't room for more. That'southward partially true, just there is room for more. You tin sell your work and you tin brand money. I do. I've heard from fellow artists that they'd like to know how I sell my work on Fine Fine art America then I'1000 going to spill the beans and share what I practice. This is the beginning of [probably] two posts on the topic because there's a lot of info.
There are currently more than 100,000 photographers on Fine Art America. Why would I choose to sell in that location? Here are some of the reasons:
- They are geared towards selling art where other sites (like SmugMug) enable yous to sell there but it's not a identify people visit to store. That ways that unless y'all send people there, no one will randomly discover you the way they might on FAA.
- At that place are no fees to offset and they take a complimentary option so I could try it by just investing my time.
- Their premium features cost $30 a year which is totally affordable.
- There is no inventory which means no i has to guess what will sell.
- They accept lots of choices for products. It's not just prints and frames, they have pillow covers, towels, phone cases and lots of other things you lot tin can add together your images to. You don't have to sell any of those things if you don't want to but the pick is there if yous cull.
- They take care of everything. They print, frame, pack and ship and if there's an issue they also bargain with the returns. This ways anyone can shop there even if I'm off the grid. And the 15th of the month I become my money via PayPal. Super easy.
- They accept fulfillment centers all over the world so orders aren't limited to the U.s.a..
Only, here'south the problem with FAA: they ain the customers and the customer information. Y'all don't get email addresses, you don't know where they came from, and you don't know what they searched for to find your shop. As well, they determine whose work shows up in searches and they make it easy for a potential buyer to run into other artists' work.
Ideally you have your own site where you can sell your piece of work, simply that's pricey and in most cases requires that yous do the fulfillment. It as well ways a lot of back and forth with a potential customer if they aren't certain what they want and the possibility of losing a sale because you couldn't respond quickly enough.
Fine Art America is definitely not perfect, and selling on there takes work. Only it can be washed. These are the things I exercise that I believe bring the sales.
Share similar crazy
Exercise a search for anything on FAA and you will get hundreds if not thousands of results. Fifty-fifty if you narrow downwards the search criteria the book is huge. The algorithms that determine how something shows up in search often take into business relationship the number of views. So, to increment the corporeality of times my work is seen I share information technology on Twitter, Facebook, Google+, Instagram, Pinterest and StumbleUpon. Not every photo and not all the time, merely I practise share quite a bit.
Some other factor in search results is the number of sales you lot've had. Information technology'southward unfair to those that aren't as popular but that'due south how FAA is more statistically likely to make a sale. Then my first sale was to someone I know. She wanted the photo, and although I could accept sold information technology directly to her and made more money on it, I asked her to buy information technology there.
When you make a sale FAA has what they call an announcement folio. It'southward a landing page for what you simply sold and it has sharing links. Of grade I share that, besides, then that I go more views. Plus, this is extra helpful because when others meet that your work sells it validates what you practice and tin can encourage them to purchase.
Sponsored searches are skillful fashion to promote your work. You don't pay annihilation for it just need to have the premium membership to accept admission to information technology. Then y'all write a blog post like Sunset at Oceanside Pier and add a link to that post for other sunset photographs. When you do this, and FAA verifies your link, y'all go your work on the third line of results when people search for sunset photographs.
My advice on this: make the search terms specific. For example, color sunset canvas prints at Oceanside Pier that style you tin bear witness something more than specific and become meliorate results than if you lot had just the words sunset photographs.
FYI, the way Fine Fine art America determines which of your photos to show on that search is from the tags. Which brings me to my next tip.
Good tags, descriptions and titles—what might people be looking for?
The search feature in online stores like Art America operates with tags so y'all have to have actually skilful, creative tags to get discovered. I start with the obvious such equally what the prototype is and then I narrow information technology downwardly by adding location, emotions, colors, themes, types of decor that information technology might be good for, etc. I as well add my name in case someone is looking for my photos, specifically. Titles and descriptions too help for people to find and connect with the work.
Outside links
Given the huge competition on the site I know I have to send traffic to my work and not rely on them to bring me customers. One of the ways I practice this I use HARO. I previously wrote nearly the benefits of using HARO—it really does work. If you look at my Press page, most of the links there have come from responses I have sent via HARO. I as well know it works because I can run across in my Google Analytics that the sites I'm featured in bring me traffic.
They send out 3 emails a mean solar day during the calendar week and there are lots and lots of requests that are irrelevant. My tip for getting featured is to answer to what is a good match and do information technology ASAP. The reporters become tons of responses and probable stop looking once they find what they need so even if the deadline listed is days abroad I endeavor to practice information technology as soon as I get the email.
Transport buyers to places I own
Another neat FAA characteristic is their widgets. You tin generate the code to create a page like this and people can buy something without leaving your ain website. They also have the same kind of thing for Facebook. And another benefit of their paid membership is that you can create a site where people tin't run across anyone'southward piece of work simply yours. It's not the most beautiful pattern, but when y'all transport potential buyers at that place you know they won't become distracted past some other art.
I have more tips but rather than brand this post a mile long I will share them in the very about future. I can't guarantee you lot overnight success just why non give some of these a try and see what happens? Let me know what the results are and if you take any additional tips to share.Save Relieve Save
Source: https://www.anaramirezphotography.com/ana-v-ramirez/making-money-fine-art-america
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